Twitter's rebrand is the next stage in Elon Musk's vision for the company. Musk, who is now the company’s chief technology officer, has also been preparing for a cage fight with Meta CEO Mark Zuckerberg.Įlon Musk onstage during conference at Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris, on June 16, 2023. In just her first two months, the company underwent a massive rebrand from Twitter to X in hopes of transforming into an “everything app” similar to China’s WeChat, and has continued to warn of challenges reviving its core advertising business. Staving off competition from Meta’s Threads and other rival platforms is just one of the things Yaccarino is now tasked with after taking over from owner Elon Musk as X’s CEO in June. “What we can see is that may be building to what Twitter was - enter rebrand, enter X - and we’re focused on what X will be, and it’s an entirely different roadmap and vision,” she said. Still, Yaccarino said X remains largely focused on its own future as the company chases profitability, and that Threads may be looking at its past. “But you can never, ever take your eye off any competition because they’ll continue iterating and as much as the launch has stalled, we’re keeping an eye on everything that they’re doing.” “Threads did jump in with a ton of hype and a launch pad from their Instagram users … it’s dropped off dramatically,” Yaccarino told CNBC Thursday in her first interview as CEO of the company now called X. X CEO Linda Yaccarino, leader of the platform formerly known as Twitter, said the company is keeping an eye on new competitor Threads, despite the sharply slowing growth of the rival app from Meta.
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